Job description
Who We Are
At Oncourse Home Solutions (OHS), we are a people-centric organization. We do what is right for our people so they can do their best when serving our 1.4+ million customers across the U.S. Our mission is to help homeowners navigate the unexpected, reduce costs, and make homeownership enjoyable for all. Our vision is to make our products and services accessible to all by becoming the most forward-thinking and community-driven home solutions organization of the 21st century. We are committed to fostering an environment that embraces diversity in all forms, where our employees, customers and partners feel valued, respected, and supported.
We’re innovators, dreamers, problem solvers, and community leaders. Our passion for empowering customers to confidently run their households is what drives us. When our clients need help with home maintenance, repair, or coverage, we’re there. This is what it means to be an Oncourse Super. Supers get it done. We sweat homeownership so our customers don’t have to. We view every day as an opportunity to step up, step out, and remind others that we’re in this together, to stay on course. That’s what it means to lead like a Super.
As a leader in the U.S., providing home warranty and home repair services, operating under the brands American Water Resources, Pivotal Home Solutions and American Home Solutions. We partner with cities, utilities, insurance providers, retailers, financial service companies and member associations to help them maintain and protect their customers’ most important asset — their home.
We are proud equal opportunity employer, and our employment decisions are based on business needs, job requirements and individual qualifications without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, ancestry, marital status, parental status, mental or physical disability, military or veteran status, or any other basis protected by federal, state, or local law. OHS is committed to recruiting and retaining talented applicants and to providing all employees with a workplace free from discrimination and/or harassment.
Position Summary
Oncourse Home Solutions (OHS) employs a B2B2C marketing model. The B2B Marketing Manager will support the Business Development and Partner Liaison teams within OHS to meet their goals and organizational objectives and will report into the Senior Marketing Manager of Acquisition. This will include planning and executing initiatives to create prospects and move them through the sales funnel, aligning and leading cross-functional teams to develop successful partnership proposals and launches, leading B2B social media and assisting with sales outreach.
Located at our office in Mount Laurel NJ or Naperville IL. Our office environment is a key driver of our company culture and employee experience, so a regular in-office hybrid model (generally T-TH in office and M & F remote) is required.
Responsibilities include but not limited to:
- Develop and implement a B2B marketing plan building an optimal mix of media and content designed to accelerate the sales funnel to achieve growth goals while improving the quality and efficiency of the sales process.
- With internal and external resources, build the marketing toolbox including sales collateral, white papers, articles, social media (LinkedIn) events, digital and direct mail to provide ongoing sales engagement moving prospects from active to engaged to partner.
- Create, evaluate or collaborate on content projects including website content; supervise internal or external resources to ensure both brand standards, content objectives and timelines are met.
- Support all show tactics including branding, pre-show and post-show communications, events, and booth staffing and equipment.
- Lead and oversee the planning and execution of new partnership launches within the Marketing team.
- Collaborate with cross-functional teams to ensure successful partnership integration and migration efforts.
- Develop and implement strategies to maximize the success of new partnerships and migration initiatives.
- Ensure effective communication and coordination across all stakeholders involved in the partnership launch and migration process.
Proposal Management
- Own and provide strategic direction for Request for Proposal process by identifying and managing cross-functional team needed to deliver proposal: managing product timelines, participating in and driving key cross- functional meetings and proposal production including review/editing of actual proposal.
- Propose new partnership profitability and go-to-market models in conjunction with Finance for RFPs and RFQs based on historical response, census, and publicly available household data.
- Assist Business Development Managers in creating proposal templates, specific proposals and tools as needed to elicit engagement and drive partner acquisition.
We’re Excited if This is You
- 7+ years of demonstrated B2B marketing experience. Experience with trade shows a plus.
- Strong verbal and written communication skills (e.g., tact/diplomacy, persuasion, cooperation, ability to motivate, negotiate others).
- Strong project management skills including a demonstrated ability to create and achieve goals and objectives.
- Problem solving, decision-making and analytical.
- Excellent knowledge of marketing processes, creative and marketing campaign execution (traditional and digital) including media placement, lifecycle management and new business generation.
- Solid knowledge of marketing and sales concepts, practices, and procedures.
- Travel Requirements: 15%
Education
Bachelor’s degree in marketing, business or related disciple required. MBA preferred.
Competencies
Action-Oriented - Enjoys working hard; is action oriented and full of energy for the things that he/she sees as challenging; not fearful of acting with a minimum of planning; seizes more opportunities than others.
Dealing with Ambiguity-Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
Business Acumen - Knows how businesses work; knowledgeable in current and possible future policies, practices, trends, and information affecting his/her business and organization; knows the competition; is aware of how strategies and tactics work in the marketplace.
Integrity and trust- Is widely trusted; is seen as a direct, truthful individual; can present the unvarnished truth in an appropriate and helpful manner; keeps confidences; admits mistakes; doesn't misrepresent him/herself for personal gain.
Peer Relationships - Can quickly find common ground and solve problems for the good of all; can represent his/her own interests and yet be fair to other groups; can solve problems with peers with a minimum of noise; is seen as a team player and is cooperative; easily gains trust and support of peers; encourages collaboration; can be candid with peers.
Presentation Skills - Is effective in a variety of formal presentation settings: one-on-one, small and large groups, with peers, direct reports, and bosses; is effective both inside and outside the organization, on both cool data and controversial topics; commands attention and can manage group process during the presentation; can change tactics midstream when something isn't working.
Process Management -Good at figuring out the processes necessary to get things done; knows how to organize people and activities; understands how to separate and combine tasks into efficient work flow; knows what to measure and how to measure it; can see opportunities for synergy and integration where others can't; can simplify complex processes; gets more out of fewer resources.
Strategic Agility - Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Computer Skills Needed to Perform this Job
Proficiency in Microsoft and Google Suites
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