Job description

MSC Cruises is the world's third-largest cruise brand, with a strong presence in North America, the Bahamas, and the Caribbean. We are headquartered in Geneva, Switzerland, and are part of MSC Group, the leading Swiss-based shipping and logistics conglomerate. We employ over 30,000 staff globally and are expanding our Marketing team in South Florida. Being a European company, we offer second-to-none benefits, including excellent medical, 401K match, PTO, and a hybrid work-from-home / in-office model. We are looking for a talented Marketing Copywriter who is highly skilled in writing and editing content for a variety of projects (including print, web, mobile, video, and social media), working closely with the marketing and design teams to brainstorm ideas, develop concepts, and articulate messaging. The right candidate will be a quick learner with a versatile writing style and an inclination for short-form copy. PLEASE INCLUDE A LINK TO A PORTFOLIO ON YOUR RESUME

Responsibilities

Collaborate with a team of brand stakeholders and creative designers, from concept development to delivery of the final product

Interpret creative briefs to develop compelling copy across all marketing channels, including website copy, email campaigns, blog posts, video scripts, digital and print ads, and packaging

Edit and proofread all copy before it goes live Develop and maintain the brand voice and tone

Research and understand the brand’s needs and target audience through online research, reviews of existing research, interviews with subject-matter experts, and in-person meetings.

Present copy concepts and final deliverables to the internal team and leadership when requested

Revise copy based on feedback

Requirements

4+ years of professional copywriting experience with a solid portfolio of work.

Exceptional writing and research skills.

Knowledge of how to write in a brand’s voice and tone. Ability to use data-driven marketing to guide all copy decisions.

Thrives in a fast-paced work environment and meets tight deadlines.

Excellent organizational skills and multitasking ability.

Bachelor’s degree (or equivalent) in marketing communications, journalism, English, or related discipline

Proofreading experience and familiarity with standard style guides.

Experience with content management systems.

Familiarity with working on text in InDesign, Adobe XD, and email marketing software.

A keen eye for detail and appreciation of great design.

Previous experience in the hospitality or travel industries is a plus.

US passport or green card

Job Type: Full-time

Pay: $39,310.81 - $71,967.60 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday

Work Location: Hybrid remote in Fort Lauderdale, FL 33309

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