The Opportunity

Minimum – Anticipated Maximum Salary: $49000 - $64900 / year

The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/whatweoffer.

Responsibilities

• Monitor, review and take ownership of optimization of every online and offline acquisition channel and flow such as events, retail, search engine marketing, digital, SEO, partners, and others.
• Maintain high-quality data, defining how it is captured, and optimizing results to deliver insightful reports.
• Implement and manage search engine performance acquisition campaigns, from strategy and opportunity identification to agency briefing, through to campaign deployment, optimization, and detailed reporting.
• Define customer profiles through research and analysis to identify acquisition channels, opportunities for remarketing and product upsell.
• Build and coordinate digital campaigns, and conversion funnels from design through to booking and tracking.
• Develop new and innovative campaign concepts and contribute to the team’s overall growth strategy with an emphasis on a test and learn fast strategy.

Qualifications

• Five or more years of experience in digital marketing performance acquisition.
• Demonstrated aptitude for campaign reporting and insights.
• Four to five years of hands-on experience in managing performance advertising with firm cost per acquisition and lifetime value targets such as Adwords, Facebook Advertising, Google Content Network, and the like.
• Strong understanding of SEO, content acquisition, and Google Analytics.
• Excellent interpersonal skills, the ability to think and communicate creatively, thoughtfully, and on your feet with diverse technical and non-technical groups, spanning all organizational levels.
• Demonstrated experience in managing partner relationships and delivering value and relationship growth from 3rd parties or existing customers.
• Strong Implementation skills for digital marketing, tracking, and PPC platforms.

Who We Are

At Delaware North, you’ll love where you work, who you work with, and how your day unfolds. Whether it’s in sporting venues, casinos, airports, national parks, iconic hotels, or premier restaurants, there’s no telling where your career can ultimately take you. We empower you to do great work in a company with 100 years of success, stability and growth. If you have drive and enjoy the thrill of making things happen - share our vision and grow with us.

Delaware North Companies, Incorporated and its subsidiaries consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status. Delaware North is an equal opportunity employer.