What's Gemma Labs?

Gemma Labs is a direct-to-consumer personal care company. Our brand Gemmist uses the power of science and data to determine the right set of personalized hair care formulas for each customer. We are headquartered in Seattle, Washington, and are a spin-out of incubator Pioneer Square Labs. Check us out at gemmist.com.

What's the role?

Gemmist is looking for a passionate, creative, and results-driven consumer Performance Marketing Manager with extensive experience in the management and analysis of paid acquisition campaigns on Facebook/Instagram. You will be responsible for setting strategy, spearheading creative development, executing ad buying, and analyzing campaign performance. You will lead all digital acquisition efforts, and work closely with our internal design team to develop creative units that speak to the needs of our target audience and compel them to give us a try. This role reports to the Senior Marketing Manager.

Does this sound like you?

You are highly curious, and you're obsessed with discovering what is working on each platform.

Testing is your middle name! Everything you touch is an AB test from the creative and copy to landing pages and targeting. You understand incremental lift, conversion rate optimization, and the analysis of performance for DTC e-commerce subscription brands. You keep up to date with the latest ad trends and have experience testing a variety of ad buying features.

You enjoy a small team where bureaucracy is low and the opportunity to make an impact is high. You thrive in ambiguity and love to have fun with a high-energy group of colleagues.

You are a self-starter who excels at both the creative and analytical sides of paid acquisition campaigns. You have good intuition on the types of creative that are thumb-stopping and can communicate your vision to our design team through detailed briefs. You can juggle multiple competing priorities with ease and are extremely organized. You have experience developing landing pages from scratch and have experience optimizing an e-commerce funnel.

You challenge yourself, and you're wickedly passionate about meeting customers' needs. Importantly, you take a data-driven approach to marketing and get excited about the prospect of growing a newly-launched DTC personal care brand.

Seattle preferred. Remote is okay.

In addition to your resume, please send in 2 examples of successful campaigns you've run and 2 examples of campaigns you admire. Tell us why these campaigns moved the needle and stood out to you.

This job may be for you if you have...

• 4+ years of experience in performance marketing roles
• Startup experience (or experience in ambiguous environments)
• Consumer, DTC, e-commerce, and/or subscription marketing experience
• Expert-level Facebook Ads skills
• Expert-level Excel and analytical skills
• A strong customer focus and drive for results
• A creative bent with an eye for what converts
• Strong organization skills
• Beauty experience is a plus!

We are an equal opportunity employer and highly value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.