Gradient Financial Group, LLC is a leading nationwide financial services company consisting of eleven entities. We are seeking a motivated Digital Marketing Manager to join our Gradient Positioning Systems, LLC team. Gradient Positioning Systems, LLC is a creative design firm that provides print, web, video, and other design services.

At Gradient, culture matters. On a regular basis, we get together for food days, friendly competitions, and many other special events. Most importantly, our open-door policy means you’re always in the know when it comes to significant decisions and changes.

When it comes to choosing your next destination, you may be wondering what to expect.

• Health insurance
• Dental insurance
• Vision insurance
• Paid time off (PTO)
• Volunteer time off (VTO)
• Hybrid remote work options
• 401K
• Life Insurance
• Flexible schedules
• Monthly Social Activities
• Casual dress code
• Professional development

Now, you’re probably wondering a little more about what we are looking for, so here it is:

• Business, Marketing or related bachelor’s degree or equivalent work experience – Required
• Management experience – Preferred
• 5+ years proven work experience as a Social Media Strategist and/or Marketing Automation – Required
• Hands-on experience using digital marketing for brand awareness – Required
• Proficient knowledge and understanding of SEO and web traffic metrics
• Proficient knowledge of platforms and digital marketing
• Proficient knowledge of all different digital marketing channels and how they function
• Advanced knowledge of Social Media automation/analysis tools (Ex: Sprout Social, Manychat, FB Insights, etc.)
• Proficient skills on identifying target audience preferences and building content to meet them
• Advanced graphic design and photo editing skills
• Ability to effectively manage, drive productivity, & assess performance of direct reports
• Proficient ability to identify target audience preferences and build content to meet them

Want some more specifics? Here’s what you’ll be doing:

• Manage and partner with Social Media Strategist(s) to develop and manage digital marketing campaigns, utilizing a range of techniques including social media, paid search, SEO, pay-per-click, and all other as decided by leadership
• Manager and partner with Digital Marketing Specialists(s) to devise and oversee the email marketing strategy, including goals, lead generation, and online brand and product campaigns to raise awareness
• Devise strategies to drive online traffic to FSPs websites
• Develop and manage digital marketing campaigns, utilizing a range of techniques including social media, paid search, SEO and PPC
• Oversee the digital marketing strategy for the FSP, including content, lead generation, and online brand and product campaigns to raise awareness
• Responsible for planning and budgetary control of all digital marketing
• Evaluate customer research, market conditions and competitor data
• Communicate with existing digital marketing clients as it relates to campaign results
• Manage internal and external customer relationships; partner with team members to ensure and maintain positive relationship management
• Provide direct correspondence and support for FSP inquiries, including calls, emails and face-to-face; assist team members with elevated inquires
• Create presentations, educate and train internal employees
• Promote programs to FSP to generate new users and maintain existing users
• Assist in recruiting new FSP by demonstrating the value of program
• Attend events for face-to-face recruitment and maintenance of users
• Create presentations and present to potential program users
• Educate and train internal employees on the merits of program
• Review new technologies and keep the company at the forefront of developments in digital marketing
• Participate in the establishment, organization, and implementation of short- and long-range goals, objectives, policies, and operating procedures
• Monitor and evaluate program effectiveness and impacts changes required for improvement
• Coordinate and partner with others to execute special projects
• Maintain records on users and compliance activities
• Prepare regular and ad-hoc reports
• Generate and provide monthly billing submission and/or manage submission of report
• Provide advice and assistance to senior management in the planning, implementation, and evaluation of modification to existing operations, systems, and procedures
• Research and make recommendations to management pertaining to acquisition of operating equipment
• Promote and implement accurate and up-to-date understanding of trends, best practices, and prevailing attitudes and approaches
• Promote and implement technology enhancements
• Partner to determine, initiate, and lead key initiatives
• Provide suggestions for new or enhanced events and/or services, assist in the development of events/services, and provide ongoing feedback to management
• Provide ongoing training and growth for team members
• Initiate and work with team members to promote collaboration and team development
• Be a resource to team members to answer questions regarding client correspondence, processes and procedures, compliance, and all other as necessary
• Partner to troubleshoot issues that team members may have
• Provide training and insight to team members on best practices
• Provide day-to-day management of department including directing employees under your supervision
• Recruit prospective employees to company
• Provide performance evaluations employees under your supervision
• Partner with HR to discipline and discharge employees
• Effectively manage time and attendance system for all assigned employees
• All other duties assigned

Whether you take flight at our Minnesota or Kansas office, Gradient is committed to helping you reach your career’s maximum altitude. We’re proud of our track record of helping our employees reach their potential in their chosen field while also helping them explore other parts of our company and industry. We’re committed to our people in a way that truly shows that at Gradient, the sky really is the limit.