Job description

Gradient Financial Group, LLC is a leading nationwide financial services company consisting of eleven entities. We areseeking a motivated Social Media Strategistto join ourGradient Positioning Systemsteam. Gradient Positioning Systems, LLC is a creative design firm that provides print, web, video and other design services.

At Gradient, culture matters. On a regular basis, we get together for food days, friendly competitions, and many other special events. Most importantly, our open-door policy means you’re always in the know when it comes to significant decisions and changes.

When it comes to choosing your next path, you may be wondering what to expect, we provide:

• Health insurance
• Dental insurance
• Vision insurance
• Paid time off (PTO)
• Volunteer time off (VTO)
• Hybrid remote work options
• 401K
• Life Insurance
• Flexible schedules
• Monthly Social Activities
• Casual dress code
• Professional development

Now, you’re probably wondering a little more about what we are looking for, so here it is:

• Business, Marketing or related Bachelor’s Degree or equivalent work experience – Required
• 1+ years of work experience in social media – Required
• Hands-on experience using social media for brand awareness – Required
• Knowledge and understanding of SEO and web traffic metrics
• Proficient ability to seamlessly transition between B2B and B2C campaigns
• Proficient ability to understand and evaluate campaign metrics
• Proficient ability to consolidate, analyze and interpret information with the ability to extract and interpret data from various sources to offer creative marketing solutions and business decisions

Want some more specifics? If you join the Gradient Positioning Systems crew, here’s what you’ll be doing:

• Partner with Digital Marketing Manager(s) to devise and oversee the digital media strategy, including goals, KPIs, acquisition of content, lead generation, and online brand and product campaigns to raise awareness
• Partner with Digital Marketing Manager(s) to develop and manage digital marketing campaigns, utilizing a range of techniques including social media, paid search, SEO, pay-per-click, and all other as decided by leadership
• Devise strategies to drive online traffic to FSPs websites
• Develop and manage digital marketing campaigns, utilizing a range of techniques including social media, paid search, SEO and PPC
• Oversee the social media strategy for the FSP, including content, lead generation, and online brand and product campaigns to raise awareness
• Assist in planning and budgetary control of all digital marketing
• Evaluate customer research, market conditions and competitor data
• Communicate with existing digital marketing clients as it relates to campaign results
• Review new technologies and keep the company at the forefront of developments in digital marketing
• Participate in the establishment, organization, and implementation of short- and long-range goals, objectives, policies, and operating procedures;
• Assist in monitoring and evaluating program effectiveness and impacts changes required for improvement;
• Coordinate and partner with others to execute special projects
• Maintain records on users and compliance activities;
• Prepare regular and ad-hoc reports
• Generate and provide monthly billing submission and/or manage submission of report;
• Provide advice and assistance to senior management in the planning, implementation, and evaluation of modification to existing operations, systems, and procedures
• Research and make recommendations to management pertaining to acquisition of operating equipment
• Manage internal and external customer relationships
• Partner with team members to ensure and maintain positive relationship management
• Provide direct correspondence and support for FSP inquiries, including calls, emails and face-to-face; assist team members with elevated inquires
• Create presentations, educate and train internal employees
• Promote programs to FSP to generate new users and maintain existing users
• Assist in recruiting new FSP by demonstrating the value of program
• Attend events for face-to-face recruitment and maintenance of users
• Assist in the creation of presentations and present to potential program users
• Educate and train internal employees on the merits of program
• All other duties as assigned

Whether you take flight at our Minnesota or Kansas office, Gradient is committed to helping you reach your career’s maximum altitude. We’re proud of our track record of helping our employees reach their potential in their chosen field while also helping them explore other parts of our company and industry. We’re committed to our people in a way that truly shows that at Gradient, the sky really is the limit.

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Arden Hills, MN 55126: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Social media strategy: 2 years (Required)

Work Location: One location

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