Job description
Description
Position Summary
The Sr. Commercialization Manager will lead the commercialization duties for their respective Coca-Cola (KO) bottler region. This person will be the primary touch point and leader of commercial managers and help facilitate and delegate all responsibilities the team has. The primary objective is to work in partnership with the local MEC Business Unit (BU) field sales team and the bottler to steward Monster Energy brands’ success within the bottling system and at retail.
- Integrate with Monster BU Leadership team to communicate MEC brand priorities to KO bottler for execution at retail
- Be leader of the commercial managers and help director facilitate key tasks and projects
- Be an expert on the KO bottler and their systems and processes as well as the local retail landscape
- Build, develop, and/or customize programs and go-to-market plans for Monster brands within the KO bottler region
- Lead presentations on Monster performance, issues and opportunities to all appropriate meetings and groups such as the Commercialization Meetings and SOVP Meetings. Facilitate these meetings when appropriate.
- Steward innovation launches and new product commercialization within the KO bottler’s territory
- Manage KO bottler’s Local Marketing Funds (LMF) to include setting the budget, tracking spend, and communicating updates/opportunities to the local field and bottler sales teams
- Manage the use of premiums/dealer loaders, point of sale materials, coolers and other equipment to maximize ROI in the market
- Key conduit to Directors of Field Execution and KO bottler Operations
- Provide sales updates as needed to all key KO Bottler contacts and leadership on their respective region, including analysis of performance and metrics
- Collaborate with MEC field marketing, brand management and customer teams to create programs for brand and retail success locally
- Build, implement, and manage any incentives implemented with KO bottler network on behalf of MEC
- Manage bottler-specific Supply Chain issues to ensure that our brands are forecasted, ordered, warehoused and delivered in an appropriate manner
- Communicate customer activity and to ensure placement in the KO bottler’s “Picture of Success” and commercial standards
- Manage customer promotional and pricing issues which need follow-up within the bottler’s region
- Spend time in the local markets to ensure that Monster execution is occurring at the desired levels, and also to maintain a current knowledge of competitive activity and pricing
- Lead commercial managers and share knowledge and Best in Class examples
- Six to ten years of sales experience in a retail, broker and distributor sales environment, CPG or Beverage industry experience a plus
- Bachelor’s Degree or equivalent experience, preferably in Business, Marketing, or Finance
- Strong leadership, negotiation, and communication skills (both verbal and written)
- Possesses an understanding of KO Bottler system and DSD networks
- Proactively communicate with management from KO Bottler and MEC BU Leadership
- Represent the Company in a professional manner and possess a strong work ethic
- Self-starter who takes initiative, is results-oriented, and develops solutions to problems
- Good judgment and decision making skills
- Excellent at managing time, priorities, and expenses
- Able to work independently while being a team player
- Proficiency using Excel, Word, and PowerPoint
- Experience with forecasting, Nielsen/IRI, POS and Inventory reports
- Flexibility to travel as needed
Pay Range : $76,000k - $106,000k
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
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