About us, but we’ll be brief

Experian is the world’s leading global information services company, unlocking the power of data to create more opportunities for consumers, businesses and society. During life’s big moments – from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers – we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organizations to prevent identity fraud and crime.

We have 20,000 people operating across 44 countries and every day we’re investing in new technologies, talented people, and innovation to help all our clients maximize every opportunity. And we are thrilled to share that for third consecutive year, Experian was named to Fortune’s “100 Best Companies to Work For”. For the last five years, we’ve been named in the 100 “World’s Most Innovative Companies” by Forbes Magazine and for the tenth consecutive year, Experian North America has been recognized as a Top Workplace by the Orange County Register, with an additional “Excellence Award” for our work/life flexibility. These honors are a testament to our innovative employee culture and keeping connected, engaged, and energized as a hybrid workforce.

What We’re Looking For

We are seeking a highly skilled and energetic Sr. Product Marketing Manager to join our amazing Verification Solutions team. In this role, you will be responsible for developing and executing GTM strategies that drive the success of our income and employment verification solutions. This team operates like a start-up within Experian, which means you will be required to to wear multiple hats, step outside your comfort zone, adapt to shifting priorities in real-time, and bring clarity to complex problems. If you’re up to the challenge and eager to make a big impact, join us and help us build a first-class product marketing team!

About Verification Solutions

The Verification Solutions team is on a mission to build innovative income and employment verification solutions that empower consumers and help clients make more informed decisions using an accurate and up-to-date view of consumer financial stability. This is a highly visible role designed to help us accelerate market share growth and establish Experian as the industry’s leading verification provider.

Your Day-to-Day

Go-to-Market Activities

• Develop and execute GTM plans for new products and features
• Collaborate with cross-functional teams such as product management, sales, marketing, finance, legal, etc. to ensure successful product launches that meet client needs
• Build KPIs to measure the success of GTM activities, track progress against those KPIs, and adjust strategies as needed to improve performance and deliver results

Research

• Conduct comprehensive research to deeply understand the verification ecosystem, emerging technologies and the competitive landscape, and use that knowledge to inform product and marketing roadmaps
• Collect voice-of-client and voice-of-sales through various channels to understand client pain poins, needs, and preferences

Sales Enablement

• Develop powerful sales tools such as product sheets, whitepapers, and case studies that highlight our unique value and help our sales team differentiate our solutions from competitors
• Create effective sales training materials such as playbooks, battlecards and presentations that equip sales teams with the knowledge and skills they need to identify, qualify and close more opportunities
• Leverage client insights and feedback to develop sales tools that resonate with buyers, such as ROI calculators, product demos, etc.

Thought Leadership

• Develop and execute a thought leadership content strategy that establishes our business as a market leader and subject matter expert
• Stay attuned to industry trends and translate those into actionable thought leadership content that positions our solutions as innovative and forward-thinking
• Leverage various channels to amplify our thought leadership, including events, webinars, blogs and social media, to reach a broad audience and build awareness and credibility for our brand

#LI-Remote

The Ideal Fit

• You have a BA/BS/MBA degree in marketing, business, communications or similar
• You have a minimum of 7+ years experience in B2B product marketing, product management and GTM strategy
• You bring products to market with flawless execution and deliver strong business results
• Storytelling is your super-power, cutting through complex, disparate information with clear and concise narratives
• You can effortlessly balance strategic and tactical priorities
• Clients are your north star, their feedback fuels your strategy
• You cultivate strong relationships across the organization
• You’re a rockstar communicator, with a proven ability to influence leadership
• You’re obsessed with metrics, using data to determine your prioritization
• You walk the walk, holding yourself accountable for your commitments
• You’re a self-starter who can adapt and thrive in ambiguous and evolving situations
• You’re comfortable presenting in front of large audiences, internal and external
• You have a passion for continuous learning

Bonus Points

• You have experience marketing to buyer personas in the financial services sector
• You have experience in the income and employment verification market

All your information will be kept confidential according to EEO guidelines.

Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range, individual pay is determined by work location and additional factors such as job-related skills, experience and education. This position is also eligible for a variable pay opportunity and a comprehensive benefits package which includes health, life and disability insurance, generous paid time off including paid parental and family care leave, an employee stock purchase plan and a 401(k) plan with a company match.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Our goal is to create a thriving, inclusive and diverse team where people love their work and love working together. We believe that diversity, equity and inclusion is essential to our purpose of creating a better tomorrow. We value the uniqueness of every individual and want you to bring your whole, authentic self to work. For us, this is The Power of YOU and and it reflects what we believe. See our DEI work in action!

Experian Careers - Creating a better tomorrow together

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